Too late, the damage is done. My view of Amazon’s reputation is of knockoffs with name brand labels and alphabet companies selling white label junk from Alibaba.

The decision marks the end of a controversial practice in which Amazon pooled identical items from different sellers under one barcode.

I had no idea they were doing this. Sounds like blatant false advertising to me.

Make no mistake them ending the program has nothing to do with brands and sellers satisfaction or lack thereof.