The term “mail-order bride” dates back to the 19th century, when so-called frontier brides advertised themselves in newspapers to single men in the American West. After the Civil War, when large numbers of men had died on the East Coast, some women saw migrating to the frontier to marry someone sight unseen as a way to secure stability. That narrative still lingers today in Western novels and films.

The modern international matchmaking industry, however, took shape in the 1970s, when catalogs of mostly Filipino women’s photos and addresses were sold to American men. After being pen pals, men would travel to the Philippines to meet and decide whether they wanted to get married. Some scholars consider this a form of human trafficking, but that has been challenged by other scholarship.